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Context before commerce

Gear reviews for runners who buy their own shoes.

We care less about launch-day hype and more about fit, use, durability, value, and who should not buy the product.

The review method

A recommendation is useless without context.

Every review will state the tester, conditions, mileage, purpose, tradeoffs, and any affiliate relationship.

01

Who tested it?

Pace, weekly mileage, body type, fit preferences, conditions, and intended use.

02

What changed over time?

First-run impressions are separated from the 100-kilometre verdict.

03

Who should avoid it?

A useful review makes the wrong buyer as clear as the right one.