M y partner and I did something last week that may not have been moral.

She needed new shoes. Her old Asics were no longer available and we was not totally sure which of the new models was the same as her old shoe.

It’s been a while since she had a new shoe, living in Egypt and New Zealand we just didn’t get the chance to update.

So we narrowed it down to 2 likely candidates. In-stores the shoes were around 85 British pounds, however online they could be found for 45 British pounds. A HUGE saving. But the dilema, she needed to try the new model on to make sure it was right.

The immoral tale…

We made the, possible immoral, decision to go to a store, for her to try on a shoe and then we would leave with no intention to purchase.

We arrived in the store and told the lady working in the store the size and 2 models. She ended up bringing out a bundle of shoes all roughly around the size but not the actual size. So my partner started trying them on just to see.

The sizes were all a bit off but the feeling of the shoe was about right. The sales lady asked a few times if we needed the correct size ordered in. My partner, deciding to be honest said something to the effect of “I’m planning to buy the shoes online so I don’t want to have you order any sizes for me that I’m not actually going to buy”. Quick as a whippet and saying how angry the manager would have been if he was there she cleared up all the shoes and scurried off into the back of the shop leaving us alone!


We slowly got up and left.

Of course on many levels this is wrong. However I think the honesty was the right thing to do rather than put the woman through any more trouble.

The missed opportunity

I do think it may have been a missed opportunity on behalf of the shop. It would have taken a lot to pry us into paying 50 pounds more for the shoes in the store but I believe she could have at least tried to turn us around, maybe offered a free pair of socks, an extended trial of the shoes, some form of discount.

Shops are going to have to fight to win against the internet and many won’t make it out. However those stores that work hard on building a community, run workshops, in-store events and get lifelong customers may just make it through.

Would you have done what we did? Should we have kept our mouth shut? Was the store clerk’s reaction the right one?

I’m really looking forward to your comments.

When I can be I am a regular runner but I am also nothing special and certainly no elite, so in that respect I am regular too. However I do love talking about running and related things and I do have a lot of experience, over 15 years now.

2 Responses to “Buying online but trying on in-store: An immoral tale and a missed opportunity…” Subscribe

  1. Katie @ Produce on Parade July 23, 2013 at 12:51 #

    Hi Forest! I must admit…I have done this. You know what though? I planned on buying my Brooks from Amazon, but I called our local running shoe store and they were selling them for $15 less than online which I was shocked to find out. Plus, it does feel good to support the little guys. 🙂 Don’t worry…I am sure we’ve all done it.

    I think I probably wouldn’t of told them. I think they did miss an opportunity because even I don’t buy their shoes, I’ll buy socks or a pair of shorts or bra or running shirt. If the clerk acted like that it would definitely not be encouraging me to return any time soon and in addition, customers always gab about their bad experiences, not their good ones!

  2. Forest December 28, 2013 at 10:14 #

    Very true Katie!

Leave a Reply

How I Prevent Blisters When Running

– ADVERTISEMENT – I’ve been gifted with toes that seem to overlap a little. This wonderful gift is particularly noticeable […]

Buying online but trying on in-store: An immoral tale and a missed opportunity…

My partner and I did something last week that may not have been moral. She needed new shoes. Her old […]

Don’t Think About It, Just Get Up And Run!

early morning running

I made a mistake this morning. I woke and thought! I considered my run. Now contrary to popular opinion I […]

Equipment for Running: What is Needed?

I want everyone who physically can to start running, so if there is a way for that to happen I […]

Boston: Lets Run Not Retribute

runners legs

I turned on the television on the early afternoon of Sunday 15th April to be greeted with a dull toned […]

Are My Running Shoes Vegan / Vegetarian?

The Leather Symbol

I’m vegan and I love running. Being vegan and wanting to do anything other than eat grass and live in […]

Sign up to the RegularRunner mailing list to keep up to date